At 10:00 am on January 1, 2022 (New Year’s Day), the opening ceremony of the “Chinese” New Concept Poster Exhibition and the “New Chinese People·Chinese Temperament” forum was grandly opened at the Lingnan Impression Park Art Museum in Guangzhou! The “Chinese” new concept poster exhibition is curated by the famous art design master Zeng Zhenwei, sponsored by the Guangdong Packaging Technology Association and the Guangdong Packaging Technology Association Design Professional Committee, and co-organized by Guangzhou Lingnan Impression Park and the Guangdong Packaging Technology Association Design Professional Committee.
This exhibition targeted the design of 33 top designers from 17 regions across the country to create theme posters with the new concept of “Chinese”. The event aims to encourage designers to develop design views from the metaphysical level through poster creative design methods, and think about the visual connotation of the new concept of “Chinese” from the perspective of sociology, anthropology, and national politics, showing the designer’s cognitive interpretation and image expression of the contemporary concept of “Chinese”.
The “Chinese” New Concept Poster Exhibition
Series of Activities-Opening Ceremony
The Opening Ceremony
The Opening CeremonyKomiksImpression Culture Tourism Development Co., Ltd. Director Lin HengfengKomiks, Director of Guangdong Packaging Technology Association, was establishedZeng Zhenwei, chairman of the Planning Professional Committee, Zhong Minghua, dean of the School of Education of Sun Yat-sen University, Fang Xiaocong, music consultant of the 3rd Asian Youth Conference, Peng Wen, artistic director of Guangzhou International Art Expo, Li Cheng, producer of cultural programs of Guangdong Radio and Television Station, Yang Binping, founder of Youzhi Cultural Creativity, Wu Liming, secretary-general of the Design Professional Committee of Guangdong Packaging Technology Association, He Haoyu, executive deputy secretary-general of the Design Professional Committee of Guangdong Packaging Technology Association, and friends from the art, design, educational institutions, research associations, associations and enterprises.
*Girl Speech▼Mr. Lin Hengfeng, Chairman of Guangzhou Impression Culture Tourism Development Co., Ltd., delivered a speech
▼Mr. Zeng Zhenwei, Chairman of the Design Professional Committee of Guangdong Packaging Technology Association, delivered a speech
*Award ceremony
This poster design exhibition has set up one gold, silver and bronze award each, and five awards for the review; after two rounds of strict and fair reviews (Peng Wenbin, Zeng Zhendong, Ji Rong, Xiao Jing, Liu Yuzheng, Wu Liming, Yao Cong, He Yalong, and He Haoyu), the awards for this poster exhibition have been newly released.
▼Online review record
(Note: In order to ensure the fairness and justice of the award selection, the works of the association members are only exhibited and not participated in the award)
The following is the list of winning works, Gold Award, Listen to the Dragon’s Roar (Deng Wei·Yueyang), Silver Award, Harmony and Middle Way (Han Rongxun·Hefei), Bronze Award, “Only with a Country, There Are Family” (Yellow River·Haikou) Jury Award, “Emunique in White” (Zhou Yubin·Changsha | Yellow River·Haikou) “Union and Different” (Dry Tree·Guangzhou) “Harmony” (Caoyang·Changsha) “Cooperation as a Dragon” (Yellow River·CinemaHaikou) “New China” (Lu Xing Beihai)
▲Certificate of Honor was awarded to the winners
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Academic Committee appointment letter was issued
The “Chinese” new concept poster works exhibition Academic Committee is the “strongest brain” of this event, consisting of six well-known experts and scholars in the fields of sociology, philosophy, culture and art, music, and design.
—Design Expert Group Certificate Awarded “Chinese” New Concept Poster Exhibition invites 33 top designers from the industry to form a strong design expert group. In the face of complex social problems, how can designers use design to express their thoughts and opinions to form a deeper social impact? The designers of the expert group used multi-dimensional visual design art language to jointly create this new concept cultural and artistic space, and paint a new look of Chinese people in the new era. 
Girls took a group photo at the opening ceremony 
The “Chinese” New Concept Poster Exhibition Academic dialogues on “New Chinese People·Chinese Temperament” in the series of activities, Zeng Zhenwei and five scholars and experts, Zhong Minghua, Fang Xiaocong, Peng Wenbin, Yang Binping and He Haoyu, brought wonderful academic dialogues from their own professional and experiences around the theme of “New Chinese People·Chinese Temperament”. Six experts and scholars with outstanding achievements in the fields of sociology, philosophy, culture and art, music, design, etc. formed a “design·cross-field” dialogue, expounded the understanding and cognition of the contemporary meaning of “Chinese” through different fields and angles, and told the rich stories of “Chinese” well on how to spread the cultural image of “Chinese” well, and combined them with each href=”https://funnybookish.com/”>BabaylanThe professionalism put forward the opinions. ▼Academic conversation
▼The forum had a wonderful collision of opinions, and the audience was focused.
The poster exhibition of “Chinese” new concepts” through a multi-angle and diversified interpretation of contemporary “Chinese”, using artistic design as a visual communication medium, presents a diverse, colorful, sunny and positive new image of contemporary Chinese, which plays a positive role in promoting the Chinese people’s construction of their own identity, national identity, and national confidence. This is a joint voice that gathers the power of Chinese design. Exhibition works Xing Gold Award “Listening to the Dragon’s Roar” Deng Wei-Yueyang
Combined with the image of “the successor of the dragon”, the dragon roar shows the unchanging spiritual outlook of the Chinese people since ancient times to the present, and countless blocks show the thickness and accumulation of China for five thousand years. In the historical context of more than 5,000 years, there are both takeoff and hidden things, but the Chinese dragon’s recognition has never changed, and the Chinese will always be the descendants of the dragon. It is true that China’s goal has never been to surpass the United States, but to constantly surpass itself and become a better China. Contemporary Chinese are moving towards the great rejuvenation of the Chinese nation with increasingly confident steps and increasingly high attitude. Silver Award “Harmony and Middle Way” Han Rongxun-Hefei
The spirit of the Chinese nation is that all ethnic groups have been in the long runCinemaThe value orientation, thinking style, moral norms, spiritual temperament, etc. formed and recognized in life and social practice have gradually shaped the lasting and stable Chinese spirit. andHarmony and the Middle Way are the two core values of the Chinese spirit, and they flow deeply in the blood of the Chinese. The series of posters adopts the Chinese characters “Chinese” and “harmony” and “middle way” to reorganize the fonts, expressing the peaceful and clever lifestyle, attitude towards life and realm of life of the Chinese people, and conveying the contemporary value of China’s excellent traditional culture. Bronze Award “Only with a country can you have a home” Yellow River-Haikou
General Secretary Xi Jinping mentioned at the 2018 Spring Festival Gala that “the foundation of the world lies in the country, and the foundation of the country is at home.” “Home and country feelings” are one of the basic connotations of China’s excellent traditional culture. The so-called “family and country feelings” is the idea and concept that the subject recognizes the community and promotes its development. The traditional Chinese character “国” and some graphic shapes of “国” in the work show the relationship between the family and the country. Home is not just our personal home, it is the smallest country, and the country is thousands of homes. Babaylan Only with a family can you have a country, and only with a country can you have a family. A small family is connected to everyone and the country.
Judgement Awards “The Messenger in White” Zhou Yubin-Changsha｜Yellow River-Haikou
The angels in white in China are one of the most representative people in China. They use their retrograde actions to guard the lives of the people and the peace of the country. “Harmony but Different” Dead Wood (Tong Yanan) – Guangzhou
Little bits of bright color blocks are densely spread on the picture, like passionate people. The vibrant Chinese people gather together to form a vibrant and beautiful scenery. Different colors represent different people and are also a portrayal of the wonderful and diverse Chinese people now, symbolizing the integration of Chinese people in the world, different civilizations, and different BabaylanThe same thoughts and dreams, unity and cooperation continue to climb upward. It reflects the Chinese people’s integration of the world and achieve a harmonious world. The Chinese should not shine alone in a bright moon, but should shine among the stars, gather colorful colors, and work together.
“Harmony” Cao Yang-Changsha
“Harmony<a The modern transformation and innovative development of the cultural gene of Cinema has become one of the most secure influence factors in China in a sense. This influence is long-lasting and sustainable. It fundamentally regulates the thinking and consciousness of contemporary Chinese people, making China an important force and realistic support for world peaceful development. "Harmony" is consistent with the cosmic view of the unity of man and nature, the view of harmony of all nations, the view of harmony and different countries, the view of family harmony and morality of people's hearts, and affects every Chinese in all aspects, as well as the construction of Chinese social systems and its social governance.
“Cooperation as a Dragon” Yellow River-Haikou
Two hands with different skin colors fuse together to present the image of a dragon, meaning that Chinese people can achieve something in cooperation with each other. “New China”BabaylanLu Xing-Beihai
With China’s rapid economic and cultural development, the new China has been completely renewed, and we are stepping on the sunshine with the stairs of Komiks. Whether it is the dazzling new construction, new ideals, new goals, or the prosperous cultural confidence, we are building our brand new China in all aspects. I hope our motherland will set sail in the wind and get better and better.
Other works exhibited
(No prior or after ranking)
“Chinese Spirit” Zhang Xuwei-Jiaxing
Komiks “Feng and Fire Chinese” Zhang Yulian-Macao
“The “harmony, harmony and diligence of the Chinese” Zeng Delin-Guangzhou
“The upright Chinese” Xu Kai-Shanghai
“Oriental Lion Waking” Chen Jianshan-Foshan
《Wukong》 Shala Huang Yitao-Guangzhou
《Chinese Red 1949-2021》 Sha Feng-Suzhou
“The Spirit of the Hundred Years of Red Boat” Xu Wei-Shenyang
“The Road to Revival” Xiong Yaohui-Wuhan
“China & World” Yan Wenhong-Changsha
《Self-improvement》 Poplar Eucalyptus-Xinjiang
Everyone Liao Yunsheng-Dalian
“Chinese” Li Jiasi-Guangzhou
Natural Program Zhou Mingde-Guangzhou
“Hehe” Zhou Binzhong-Guangzhou
“Tough forging” Pan Xin-Guangzhou
“Love the Motherland” Yellow River-Haikou
“China Superman” Feng Jianjun-Shenzhen
“China Superman” Feng Jianjun-Shenzhen
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“Watching and Helping” Chen Zanwei-Guangzhou
“Xiangyun No. 53” Huang Qifan-Guangzhou
“China Heart-Dragon” Yu Guang-Shenzhen
“Tiger and Tigers to Be Powerful Chinese” Liang Hui-Guangzhou
“””” “People” are different” Feng Zihao-Guangzhou
“Change Trilogy: Bronze, Silver, Gold” He Haoyu-Guangzhou
“Fu Lushou Series Poster” Wu Liming-Guangzhou
“Chinese” Zeng Zhenwei-Guangzhou
“Inheriting China” Zeng Zhenwei-Guang href=”https://funnybookish.com/”>CinemaState
“Stars Chinese” Zeng Zhenwei-Guangzhou
The Chinese New Concept Poster ExhibitionGuangzhou Lingnan Impression Park Station, the first stop in the national tour, has been successfully opened. Thank you to all scholars, experts and designers for their strong support and hard work of the working group. The exhibition will last from January 1, 2022 to February 18, 2022. Everyone is welcome to visit the exhibition.
The wonderful continues! Exhibition lasts January 1, 2022-2CinemaOnline 18th location Lingnan Impression Park Art Museum, Outer Ring Road, University Town, Panyu District, Guangzhou
—————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————- What is the new impression that the “Chinese” in the new era gives to the world? How are the Chinese in today’s era different from those in the past? How to move the Chinese from the old form of cognitive impression to a brand new image? How to solve cognitive troubles? How to inspire young Chinese people to go to the world with confidence. How to make the world re-understand the “Chinese”? The designer will draw the new cognitive image of the “Chinese” from the spiritual level, from the perspective of the contrast between the new and old impressions, from the level of contribution and inspiration to the world. The “Chinese” are by no means single yellow skin, dark eyes, and dark hair, but a new collective force for progress with the world.
———————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————–Yang Binping, Liu Yuzheng, Li Xiaoqi, Zang Qi Academic Host Zeng Zhenwei Academic Committee Zhong Minghua, Liu Pingyun, Fang Xiaocong, Peng Wenbin, Yang Binping, He Haoyu Design Expert Group Chen Jianshan (Foshan) Cao Yang (Changsha) Chen Zanwei (Guangzhou) Deng Wei (Yueyang) Dong Jin (Taiyuan) Feng Jianjun (Shenzhen) Feng Zihao (Guangzhou) Huang He (Haikou) Huang Yitao (Guangzhou) Huang Qifan (Guangzhou) He Haoyu (Guangzhou) Hu Yang (Xinjiang) Han Rongxun (Hefei) Tong Yanan (Guangzhou) Liang Hui (Guangzhou) Liao Yunsheng (Dalian) Lu Xing (Beihai) Li Jiasi (Guangzhou) Pan Xin (Guangzhou) Sha Feng (Suzhou) Wu Liming (Guangzhou) Xu Kai (Shanghai) Xu Wei (Shenyang) Xiong Yaohui (Wuhan) Yan Wenhong (Changsha) Yu Guang (Shenzhen) Zhou Yubin (Changsha) Zhou Binzhong (Guangzhou) Zhou Mingde (Guangzhou) Zhang Xuwei (Jiaxing) Zeng Delin (Guangzhou) Zhang Yulian (Macao) Zeng Zhenwei (Guangzhou) ————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————- href=”https://funnybookish.com/”>Cinema Association, Hubei Packaging Federation Design Committee, Guangdong International Channel, Greater Bay Area Research Institute, Guangzhou Academy of Fine Arts Visual Art Design College, Guangdong Light Industry Vocational and Technical College, Shunde Vocational and Technical College, Guangzhou International Art Expo, Guangzhou Outdoor Advertising Industry Association, Guangdong Animation Design Association, Guangdong Gem Trading Center, China Soft Decoration Research Center, Yangcheng Evening News Art Research Institute, Guangdong Radio and Television Station International Channel, LOGO Master, Braised Design, Guangdong Sun Paper Industry, Guangdong Star Visual Culture Development Co., Ltd., Guangzhou Zeng Zhenwei Creative Design Co., Ltd., Gangqi Group Co., Ltd., Guangzhou Laowu Culture Communication Co., Ltd., Youzhi (Guangzhou) Cultural Creative Co., Ltd. sponsored by Guangdong Star Visual Culture Development Co., Ltd. Guangzhou Lingnan Impression Park Guangzhou Zeng Zhenwei Creative Design Co., Ltd.———————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————- 18177216982
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Reprinted from: Guangdong Baohui Association Design Committee